OMO

“Dirt is good” is the communication message from OMO, the leading detergent brand in Vietnam.

The video is created as part of the curriculum for elementary kids in Vietnam. It teaches the kids the value of trees in our lives and encourages them to not be afraid of getting dirt on their hands or clothes and grow more trees.

Senior AD: Trung Nguyen
Senior CW: Kim Truong
Account Manager: Hao Vo
Production House: Utopia

VASELINE

It’s not enough to just protect your face from the sun. Vaseline reminds Vietnamese women to protect their bodies from harmful UV in this campaign. For this campaign, the team come up with ideas for TVC, offline events, social media plan as well as e-commerce partnership with influencers and popular platforms in Vietnam.

Result: The launch of Vaseline SPF 50 for body was a success as our client sold out their inventory within the 1st week of the launch on multiple e-commerce sites and brick-and-mortar stores.

Creative Lead: Anh Ho
Senior AD: Karn, Dinh Dinh
Senior CW: Anh Ho, Kim Truong
Junior CW: Kiet Ha
Account Manager: Trang Nguyen, Van Vo
Production House: The Shooter

VIM

A campaign to relaunch Vim Tablets Toilet Cleaner. We launched with a TVC followed by a fan-page where the brand collaborate with influencers and fans to generate contents for the home cleaning enthusiasts. Our offline events are also planed in Ho Chi Minh city to create awareness about the product.

TVC:

Creative Lead: Dinh Dinh
Senior AD: Karn, Dinh Dinh
Senior CW: Kim Truong
Junior CW: Kiet Ha

COMFORT

Comfort Gentle, a specialized fabric softener for kids, is the leading brand in Vietnam.
The pop-up book and leaflets are proposed and designed by U-studio as part of the sale package and KOL endorsement gift. After all, not all sale materials need to be boring.

IN PRODUCTION

The interactive pop-up book takes readers, be it salespeople or the regular Comfort users, on a fun journey to understand the benefits of Comfort Gentle for fabric and for the delicate skin of babies. Designed like a story book for young children with copy that tells the story of the soft world created by Comfort, the book helps communicate the story of Comfort Gentle in a creative way.

The interactive pop-up book takes readers, be it salespeople or the regular Comfort users, on a fun journey to understand the benefits of Comfort Gentle for fabric and for the delicate skin of babies. Designed like a story book for young children with copy that tells the story of the soft world created by Comfort, the book helps communicate the story of Comfort Gentle in a creative way.

Senior AD: Karn, Dinh Dinh, Nguyen Ho
Visualizer: Jung
Designers: Dung’s team
Senior CW: Kim Truong
Junior CW: Kiet Ha
Account Manager: Hao Vo