Childhood.org - Taboo
Sexual abuse changes a kid’s life forever, both psychologically and emotionally, as it alters a child’s innocent understanding of simple words. However, people hesitate to talk about it and sometimes turn a blind eye to it.
“Taboo” targets adults including parents, caregivers and professionals working with children. It utilizes the use of words and their taboo meanings to raise awareness about the problem.
Our OOH ads are printed in 2 types of ink:
In the morning, the regular ink shows the literal meaning of a word.
At night, under the light, the invisible ink appears showing the obscure and taboo meaning known to victims of child sexual abuse.
Client: Childhood.org
Creative Directors: Chris Rowson, Rodrigo Moran, Bastien Baumann
Art Director: Helen Lu
Co-copywriter: Wael Khairy
Press and Awards: ADDY, Summit Creative Award, Finalist of Golden Award of Montreux